About NU GUI

NU GUI helps carriers, resellers, and enterprises deliver reliable communications and data‑driven marketing at scale.
We focus on practical outcomes: better connectivity, lower cost per minute, stronger customer engagement, and clear reporting.

Our Origin Story

NU GUI was established in 2018 through the merger and rebrand of We Sell Solutions (WSS). WSS had been providing holistic telecom and direct marketing services—VoIP, bulk SMS, cloud PBX, campaign automation, and data management—with a hands‑on, results‑first approach.

The rebrand consolidated those strengths into a single, focused company built for modern telecom needs.

Leadership: NU GUI is led by CEO Wesley Burgess, whose background spans telecommunications, contact‑centre optimisation, and business intelligence. Prior to NU GUI, Wesley held leadership roles at Teleforge and Proforge, and served as Managing Director of We Sell Solutions. His north star has stayed the same: help businesses connect better, sell smarter, and operate more efficiently.

NU GUI Logo

What We Do

We provide platforms and services to route calls, send messages, run campaigns, and bill in real time—without complexity.

Voice & Call Control

VoIP, SBC/PBX, advanced routing, failover.

Messaging & Campaigns

Bulk SMS, automated outreach.

Engagement & Data

Lead data management and database tools.

Reporting & Billing

Real‑time visibility to manage cost, quality, and ROI.

How We Work

Values & principles that guide everything we do

Reliability First

Carrier‑grade platforms, built‑in failover, proactive support.

Cost Transparency

Tools that surface real‑time spend and performance so you can act quickly.

Security & Compliance

Controls that protect your business and your customers.

Partner‑First

We succeed when our clients and resellers succeed—your roadmap informs ours.

Practical Innovation

We ship outcomes, not buzzwords.

Leadership

Wes Profile

Wesley Burgess

Chief Executive Officer

Wesley leads NU GUI's strategy and growth. His experience spans telecommunications, direct marketing, and analytics—turning complex operations into measurable business results. Under his leadership, NU GUI has focused on reliability, partner enablement, and data‑driven decision‑making.
Suren Profile

Suren

CTO

Suren brings wealth of expertise in all things IP-based, from VoIP engineering to infrastructure and scalability. His exceptional database skills are the driving force behind our success, combined with his vast understanding of digital communications that powers our technical excellence.
Gali Profile

Gali

Sr Executive Assistant

Gali is the voice of reason at NU GUI, empathetic to all circumstances and bridging the gap between technology and human behavior. Her wealth of language skills and training expertise helps build better relationships across our global partnerships and team.
Pavan Profile

Pavan

Full Stack Developer & VoIP Engineer

Pavan serves in a dual role at NU GUI, working as both a Full Stack Developer for UI deployments and a VoIP Engineer for day-to-day operations. His versatility allows him to bridge development and telecommunications infrastructure, ensuring seamless integration between our platforms.
Ankit Profile

Ankit

UI UX Web Designer

Ankit is a creative genius with complete creative freedom at NU GUI. He builds and establishes our vision for project development and user experience with every project, ensuring our interfaces are not just functional but truly exceptional.
Mihir Profile

Mihir

Senior Full Stack Developer

Mihir is a seasoned senior full stack developer who has worked with the best software development companies in the industry. He's always leading the way in best practices and technology advancements, bringing world-class expertise to every project.

Global Partnerships

NU GUI partners with operators, resellers, and technology providers worldwide, with particularly strong relationships across Africa and India.

We collaborate closely with partners on deployment, onboarding, and growth, offering enablement, training, and co‑marketing support.

Interested in partnering? Visit Partner with NU GUI or Contact us.

Where We Operate

Headquartered in Cape Town, South Africa, we support customers and partners around the world.

Our network and experience bridge regional growth in Africa and India with global scalability.

Ready to Partner with NU GUI?

Join our global network of carriers, resellers, and enterprises delivering reliable communications at scale.

Contact Us Explore Solutions